Alia Bhatt's Eternal Sunshine Productions is embarking on a new cinematic journey, partnering with Prime Video to bring to life a captivating coming-of-age romantic comedy titled 'Don't Be Shy'. This collaboration signifies a shared vision for authentic and engaging narratives, particularly those that empower female voices and resonate with a broad audience. The film promises a fresh perspective on love, friendship, and the unpredictable nature of growing up, all set against an original musical landscape.
Prime Video Greenlights 'Don't Be Shy' from Eternal Sunshine Productions
In a significant announcement on January 29, 2026, Prime Video officially greenlit the production of 'Don't Be Shy', a romantic comedy brought forth by Eternal Sunshine Productions. Helmed by co-producers Alia Bhatt and Shaheen Bhatt, alongside Grishma Shah and Vikesh Bhutani, the film is penned and directed by the talented Sreeti Mukerji. Mukerji, known for her contributions to Bollywood blockbusters such as 'Yeh Jawaani Hai Deewani' and 'Brahmastra Part One: Shiva', now takes the directorial reins. The story revolves around Shyamili "Shy" Das, a meticulously organized 20-year-old whose world is unexpectedly upended, forcing her to confront life's uncontrolled chaos. Nikhil Madhok, Director and Head of Originals at Prime Video India, expressed his enthusiasm for the project, highlighting Alia Bhatt's keen eye for emotionally rich and relatable stories. He further lauded the film's female-forward narrative, characterizing the script as fresh, humorous, and heartfelt, featuring genuinely endearing characters. The movie will also boast an original score composed by the acclaimed Ram Sampath. Alia Bhatt emphasized Eternal Sunshine's dedication to supporting honest storytelling, stating that 'Don't Be Shy' immediately resonated with its sincerity and coming-of-age themes. Eternal Sunshine Productions, established in 2021 by Alia Bhatt and her sister Shaheen Bhatt, a celebrated author, has already made its mark with successful projects like 'Darlings' and the series 'Poacher', showcasing a commitment to diverse and impactful content.
This partnership between Eternal Sunshine Productions and Prime Video underscores a promising trend in the entertainment industry: a growing focus on diverse narratives and strong female voices, both in front of and behind the camera. It offers an encouraging sign for the future of storytelling, where platforms actively seek out and champion projects that reflect a broader spectrum of human experience. The film's emphasis on a relatable character navigating life's unpredictable turns, combined with a female-led creative team, suggests a refreshing approach to the romantic comedy genre, potentially inspiring audiences and future filmmakers alike.