"Las Culturistas": Defining Culture, One Rant at a Time
A Continued Partnership in Podcasting Excellence
Bowen Yang and Matt Rogers have officially extended their exclusive podcasting agreement with iHeartMedia and the Big Money Players Podcast Network, founded by Will Ferrell. This renewal signifies the ongoing success and strong relationship between the comedic duo and their production partners.
The Enduring Legacy of "Las Culturistas"
Since its inception in March 2016, "Las Culturistas" has emerged as a prominent voice in the podcasting world. The show has garnered significant accolades, including being named Podcast of the Year at the iHeartRadio Podcast Awards in both 2023 and 2025. Its success is further highlighted by a roster of high-profile guests, such as Lady Gaga, Tina Fey, Charli XCX, and, most recently, Nicole Kidman, all of whom have joined Yang and Rogers for engaging discussions. The podcast initially aligned with iHeart and the Big Money Players network in 2020.
The Hosts' Enthusiasm for the Future
Expressing their delight regarding the renewed collaboration, Yang and Rogers stated their eagerness to continue producing "Las Culturistas" alongside iHeart and Big Money Players. They humorously added, expressing hope for broader recognition of podcasts as a medium with substantial untapped potential.
Expanding Cultural Reach and Signature Segments
Beyond the podcast, Yang and Rogers have expanded their cultural footprint. Last year, they brought their annual "Las Culturistas Culture Awards" to television screens, with a broadcast event airing on Bravo and Peacock, a tradition anticipated to return this year. Additionally, the duo co-hosts "Two Guys, Five Rings: Matt, Bowen & the Olympics" in partnership with NBCUniversal. The flagship podcast is celebrated not only for its celebrity interviews but also for its distinctive segments, including "I Don't Think So, Honey," where guests and hosts deliver one-minute rants on various cultural topics, and a recurring question posed to every guest: "What is the culture that made you say culture was for you?"
Praise from Industry Leaders
Will Ferrell lauded the duo's talent and the podcast's impact, proclaiming his excitement for the renewed partnership. He praised Yang and Rogers for their dedication and brilliance, which have cultivated a massive and ever-expanding audience through humor and inclusivity. Ferrell affectionately referred to them as two of the funniest individuals and "great Americans." Will Pearson, president of iHeartPodcasts, echoed this sentiment, acknowledging the remarkable decade during which "Las Culturistas" transformed into a cultural phenomenon. He emphasized the podcast's influence, likening it to the "Rules of Culture" that Yang and Rogers establish weekly, and expressed enthusiasm for the continued partnership as they persist in defining and critiquing culture alongside leading figures in the entertainment industry.