The Hollywood Reporter's Studio in Park City has long been a haven for celebrities seeking respite during the demanding film festival. This year, the studio elevated its commitment to creating a serene atmosphere by collaborating with Boll & Branch, a renowned luxury home textile brand. The objective was to design a space that not only looked aesthetically pleasing for cameras but also provided an unparalleled sense of comfort, fostering genuine interactions and candid photographic moments.
Alison Edmond, The Hollywood Reporter's artistic and fashion director, emphasized the desire for guests to feel immediately at ease upon entering the studio. The design intentionally evokes the ambiance of a warm, inviting living room, specifically tailored for a winter setting. Soft sofas and chairs adorned with Boll & Branch's exquisite knit throws and decorative pillows create a welcoming lounge area. Every element, from the signature sheeting to carefully selected cozy blankets, was chosen to encourage visitors to linger and unwind, offering a stark contrast to the lively energy of Main Street.
Central to the studio's design is the dedicated photo set, which beautifully embodies Boll & Branch's philosophy that every space should feel soft and inviting. Kristen Deyko, Boll & Branch's chief creative officer, explained that the set was crafted to exude luxury without being ostentatious. The details, such as the use of 100% organic cotton Signature sheeting draped as sculptural installations, add a sophisticated softness and texture, transforming a potentially formal photo studio into a more intimate and relaxed environment. The neutral color palette, featuring cream, earthy oak, and pale gray pewter, was meticulously chosen to complement any attire, ensuring versatility for celebrity portraits. The inclusion of a plush ivory rug and comfortable armchairs further enhances the inviting atmosphere, creating a cozy and authentic backdrop for photography.
This collaboration between The Hollywood Reporter and Boll & Branch exemplifies a shared vision: to create environments that prioritize comfort, authenticity, and thoughtful design. By offering a peaceful retreat where industry figures can relax and connect, the studio not only serves its immediate purpose but also subtly champions the idea that beauty and well-being are intrinsically linked. This initiative encourages us to consider the profound impact of our surroundings on our mood and interactions, inspiring us to cultivate spaces that foster tranquility and genuine connection in our own lives.