M.A.D.Editions, a creative offshoot of MB&F, has once again captured the attention of watch enthusiasts with the release of two new M.A.D.2 models: the M.A.D.2 R&B and the M.A.D.2 REDemption. These timepieces continue the brand's tradition of combining innovative design with accessibility, offering a fresh take on horological artistry. The M.A.D.2 series, conceived by Eric Giroud, draws inspiration from the vibrant 1990s club scene and the iconic aesthetics of turntables, resulting in watches that are as visually engaging as they are mechanically intriguing. The brand's commitment to its loyal community is evident in the unique distribution strategy for these new releases, aiming to reward persistence and passion.
The M.A.D.2 REDemption, with its striking red dial plate and black components, is a special offering dedicated to those persistent collectors who have participated in at least four previous M.A.D.Editions raffles without success. This thoughtful gesture allows these devoted fans direct access to the watch, foregoing the need for another raffle entry. Complementing this is the M.A.D.2 R&B, featuring a black dial plate reminiscent of a classic vinyl record, accented with red discs for time display. Both watches boast a 42mm 316L stainless steel case, 30m water resistance, and sapphire crystals with anti-reflective coatings. Powering these intricate timepieces is the Swiss-made Manufacture La Joux-Perret caliber G101, enhanced by an MB&F-developed module that creates the captivating spinning rotor effect. This design cleverly utilizes the movement's smaller size to create the illusion of a full-sized spinning turntable, visible through both the front and back of the watch.
With a price point of CHF 2,900, both the M.A.D.2 R&B and REDemption models offer an exciting opportunity for collectors. The M.A.D.2 R&B will be available through a raffle from April 14th to April 20th, with 1,500 pieces to be distributed. The REDemption, limited to a maximum of 1,200 pieces, represents a heartfelt acknowledgement of the brand's most dedicated followers. This initiative not only democratizes access to highly coveted timepieces but also strengthens the bond between M.A.D.Editions and its community. The engraved message on the REDemption's caseback, "They say I'm stubborn, I'd say persistent," encapsulates the spirit of these releases and celebrates the unwavering dedication of watch enthusiasts.
These new releases from M.A.D.Editions are more than just timepieces; they are a testament to innovation, community, and the enduring passion for unique horological creations. In a world often driven by exclusivity, M.A.D.Editions offers a refreshing approach, prioritizing the dedication of its fanbase and ensuring that those who truly appreciate their craft have the opportunity to own a piece of it. This commitment to an inclusive and rewarding experience sets a commendable standard for the industry, proving that innovation can go hand-in-hand with appreciation for one's community.