Scott Borchetta, a prominent figure in the music industry, is stepping down from his role at Hybe America to independently relaunch Big Machine Records. This move marks a significant shift for Borchetta, who has been integral to the success of Big Machine Label Group since its acquisition by Hybe America in 2021. While Hybe America will maintain ownership of various assets, including the publishing company Big Machine Music and several artists, Borchetta will channel his entrepreneurial spirit into shaping the future of the Big Machine Records brand. This development follows a period of notable changes within the industry, including the highly publicized dispute between Borchetta and Taylor Swift regarding her master recordings.
Scott Borchetta's New Chapter: Rekindling the Big Machine Legacy
In a pivotal announcement made on February 12, 2026, Scott Borchetta confirmed his departure from Hybe America, a company that absorbed the assets of Big Machine Music in 2021 as part of a multi-billion dollar acquisition of Scooter Braun’s Ithaca Holdings. Borchetta, who has served as the Chief Executive Officer of Big Machine Label Group since the acquisition, expressed his intent to pursue an independent path. He will continue to leverage the distinguished Big Machine Records brand for his forthcoming endeavors, aiming to further cultivate his vision for the label.
Hybe America will retain a substantial portion of the acquired assets, including the distribution agreements, the publishing entity known as Big Machine Music, and a roster of established artists. Among these talents are country music stars like Thomas Rhett, Brett Young, and Midland, alongside other promising acts such as Justin Moore, Carly Pearce, Preston Cooper, Jackson Dean, and Mae Estes. The Hybe-managed entity is slated for a rebranding under a new label name, with details regarding its fresh leadership expected to be unveiled in the coming days. The specifics of this transition, particularly concerning the independent operation of Big Machine Records, remain somewhat veiled as further information is awaited.
Isaac Lee, Chairman and CEO of Hybe America, lauded Borchetta's contributions, acknowledging his sharp discernment for talent and distinctive vision that have left an indelible mark on the music landscape. Lee conveyed Hybe America's support for Borchetta's decision to embark on a new, independent phase of his career, enabling him to separately advance the Big Machine brand. Borchetta, in turn, extended his gratitude to Hybe's leadership, including Chairman Bang, for their support and belief in his entrepreneurial pursuits, reiterating his best wishes for Hybe's continued global triumph. This strategic pivot promises to reshape segments of the music industry, as both parties forge ahead with their respective plans.
This narrative highlights the dynamic nature of the music industry, where business alliances and personal ambitions often intersect. Borchetta's decision to reclaim the independent reins of Big Machine Records underscores a fundamental desire for creative autonomy and strategic direction. It also reminds us that even within large corporate structures, the vision of individual entrepreneurs can drive significant shifts. For artists and fans alike, this development could signify new avenues for music production and dissemination, emphasizing the enduring power of a strong brand and a clear artistic mission.