All3Media International's highly acclaimed psychological reality competition, 'The Traitors,' has marked a significant global achievement by reaching its 40th territory. This widespread success underscores the show's universal appeal and innovative format, which masterfully blends intrigue, deception, and high-stakes drama. The brand's expansion goes beyond television screens, encompassing live experiences, stage productions, and a burgeoning line of consumer products, solidifying its place as a formidable force in the entertainment industry.
All3Media International Secures New Partnerships for 'The Traitors' Across Asia and Europe
In February 2026, All3Media International announced a pivotal expansion for its hit psychological reality series, 'The Traitors,' confirming new commissions that push its global footprint to an impressive 40 territories. Notably, Indonesia is poised to launch its own adaptation, with Falcon, a prominent local film production and distribution company, set to produce a 10-episode celebrity edition scheduled for 2026. This Indonesian version will be available exclusively on Falcon's streaming platform.
Simultaneously, the show is extending its reach across Europe with new versions slated for Slovakia and Estonia. Serbia's PRVA TV has commissioned a local adaptation, which will be brought to life by Rainmaker, while Malta is preparing for a celebrity-focused edition, produced by Greatt for Television Malta. These latest agreements follow a wave of recent commissions in key markets such as Turkey, Brazil, Mexico, and South Korea, further illustrating the format's surging international popularity. The Indian adaptation, available on Prime Video, proved to be an immediate hit, leading to a swift renewal for a second season.
The series' influence extends beyond television broadcasts. 'The Traitors' brand has successfully permeated six continents, fostering a vibrant ecosystem of related entertainment. A captivating live experience is currently running in London, allowing fans to immerse themselves in the show's intricate dynamics. Furthermore, a stage production is confirmed for 2027, promising a fresh interpretation of the beloved format. The consumer products sector is also flourishing, with tabletop games already available and a mobile game actively under development, offering diverse avenues for fan engagement.
The program's outstanding performance is reflected in its remarkable ratings and numerous accolades. In the UK, the celebrity edition's finale attracted an astounding 15 million viewers on the BBC, making it the highest-rated broadcast of the year. The series maintained an average viewership of 12.4 million, significantly surpassing its slot average by 249%, and achieved a 54.7% share, a 146% improvement. A second season has already been greenlit. In the Czech Republic, the local adaptation, 'Zrádci,' became Prima+'s most-watched program, contributing to the platform's 200 million video views last year. Its second season even enjoyed simultaneous screenings in 66 cinemas nationwide. Across the Atlantic, the fourth season on Peacock shattered previous records, accumulating 3.2 billion minutes viewed within its first month, marking the franchise's strongest debut to date in the US.
Adding to its prestige, 'The Traitors' has garnered an impressive collection of awards, including eight Emmy Awards. Notably, Alan Cumming received an Emmy for Outstanding Host for a Reality or Competition Program for the US Season 3 in 2025, alongside the show's win for Outstanding Reality Competition. The series has also earned two BAFTAs, two RTS Awards, five Asian Academy Creative Awards, a Rose d'Or, and a Producers Guild Award, cementing its critical acclaim and industry recognition.
As 'The Traitors' continues its unprecedented global journey, its success offers compelling insights into the evolving landscape of international television. The show's ability to transcend cultural barriers and resonate with diverse audiences highlights the power of universally relatable themes like trust, betrayal, and human psychology. For content creators and distributors, 'The Traitors' serves as a blueprint for developing formats that are not only entertaining but also highly adaptable and capable of fostering a multi-platform brand experience. Its expansion into live events, gaming, and stage productions demonstrates a forward-thinking approach to intellectual property management, maximizing engagement and revenue streams beyond traditional broadcast. The show's phenomenal ratings and critical acclaim in varied markets underscore the importance of strong local production partnerships and a deep understanding of regional audience preferences. Ultimately, 'The Traitors' saga is a testament to the enduring allure of well-crafted reality television and its potential to captivate and connect people across the glob